![]() ![]() Simply put, young people today crave newness, and these cohorts are much more likely to embrace churn in their wardrobes. One in seven consider it a fashion faux pas to be photographed in an outfit twice. For example, a survey done in Britain found that one in three young women consider clothes “old” after wearing them once or twice. But consumers keep that clothing for only half as long as they used to. Research shows that average consumers today buy 60 percent more items of clothing than they did 15 years ago. This trend is partly driven by the young generation’s hunger for newness, while embracing sustainability. This is a fundamental evolution in consumer behavior, and we expect it will have an impact in the fashion business in the years ahead-as we outline in our latest State of Fashion report, written in partnership with the Business of Fashion (BoF). Think of Spotify supplanting compact-disc sales and downloads, Netflix replacing video stores, and Zipcar standing in for car ownership among many young urbanites. ![]() In more and more categories, consumers are choosing to rent rather than own goods outright. In recognition of this consumer shift, start-ups will not be the only players making their mark in these segments-established fashion brands will also accelerate the pace with which they embrace new ownership models to further their relevance to consumers. Since both colors are actually neutrals, do layer them very closely as to form a nice pattern.ĭo wear a single piece that mixes on its own the two colors.ĭo add a blue-ish effect in your accessories as to highlight the trend.In fashion, the shift to new ownership models is driven by growing consumer desire for variety, sustainability, and affordability, and sources suggest that the resale market, for instance, could be bigger than fast fashion within ten years. If you’re dying to wear that navy dress that you like so much, just do it! And yes, pair it with black tights while you’re at it! We want you to stay in the fashionable limelight as much as the next person, so lo and behold our do’s and don’ts!ĭo go on about this trend by keeping it simple and clever.ĭon’t choose very similar tones of black and navy, or else it will just look like you got dressed during a power cut.ĭo pick a little black dress and pair with navy shoes for a discrete look.ĭo play with fabrics and textures while mixing the two colors as to create a statement.ĭon’t be shy to experiment. If you haven’t already prepared your navy and black pieces, now’s the perfect time to do so. Runways shows have proven to be nothing but a mere example of this shift in trend, unveiling a busload of mixed dresses and sometimes even a whole look! How often have you heard someone telling you “Whatever you do, do not mix black and navy together”? And how often have you found yourself pondering this ultimate statement? Is it rule you should defo break? It has long been argued that mixing these two colors is a big no-no, a fashion faux-pas if you may something that will forever put you in fashion exile.īut just like everything else, times have changed and according to the most coveted designers, the navy-meets-black trend has gone from Nay to Yay in s split of a season. ![]()
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